OUR WHY

In the current landscape of consumer culture,
a significant challenge lies in the excessive waste generated, particularly in the furniture industry.

Solid wood furniture is often discarded, contributing to environmental harm, while lower-quality “fast furniture” items flood the second-hand market with inflated prices.

This dual problem perpetuates mass production and consumption, resulting in a substantial environmental footprint and a lack of authenticity in the second-hand sector.

At Studio Jojola, we tackle this challenge by providing a sustainable solution rooted in our core values.

Our mission involves transforming discarded materials, into high-quality design pieces.

These not only elevate living spaces but also significantly reduce the carbon footprint associated with their production, promoting a circular economy and a more sustainable future.

By practicing upcycling and adhering to the principles of circular economy across our entire range, we contribute to a more sustainable future.