OUR WHY
In the current landscape of consumer culture,
a significant challenge lies in the excessive waste generated, particularly in the furniture industry.
Solid wood furniture is often discarded, contributing to environmental harm, while lower-quality “fast furniture” items flood the second-hand market with inflated prices.
This dual problem perpetuates mass production and consumption, resulting in a substantial environmental footprint and a lack of authenticity in the second-hand sector.
At Studio Jojola, we tackle this challenge by providing a sustainable solution rooted in our core values.
Our mission involves transforming discarded materials, into high-quality design pieces.
These not only elevate living spaces but also significantly reduce the carbon footprint associated with their production, promoting a circular economy and a more sustainable future.
By practicing upcycling and adhering to the principles of circular economy across our entire range, we contribute to a more sustainable future.